Sunday, 26 June 2011

Serious Pig

I receive lots of requests from PR companies wanting me to review various food (and non-food) products for them, and I have to admit many of these aren’t suitable for inclusion in my blog. But this time I was asked to consider some Snacking Salami from Serious Pig. I had already sampled a tiny nibble when at the Real Food Festival recently and was impressed enough to take Ceres PR up on their offer, after which, they duly sent some in the post.

Serious Pig is a new British company that started out as most good ideas do, down the pub over a pint or two. George Rice and his friends were feeling peckish, but the bar they were at offered very few inspiring snacks to nibble. George being passionate about pigs and all things packed with porky goodness hit upon the idea of a wholly British Snacking Salmi.

After much legwork and research to find the most excellent British free-range pork and track down the best charcuterie experts, George finally developed the ultimate recipe.

Well, what did I think? It ain’t half bad, smokey, chewy, meaty with just the right amount of saltiness and packed full of flavour, enough to satisfy any ravenous carnivore.
There are two types to choose from, Classic which is lightly smoked and made with cracked black peppercorns and then there’s the Spiced, made with smoked paprika and a pinch of chilli flakes.
I liked both of them in equal measure, the Spiced isn’t too hot, but gives a nice savoury warmth. The Classic is spicy but in a different way with the peppercorns giving little bursts of fragrant bite.

Perhaps some of you are thinking that a Snacking Salmi is not a new idea and I’m more than aware that there is already something on the market that claims to be ‘a bit of an animal’, but Serious Pig is different. It is wholly British and made with free-range pork, a provenance I’d prefer over the other brand.

Because the salami doesn’t need to be refrigerated and has a long shelf life it is great for taking on trips, picnics and anywhere you care to eat it. The stripy packaging, echoing a butcher’s apron, is minimal and easy to open too, therefore lightweight with the minimum amount of fuss – no stray sausages shooting through the air as you try to rip open the packet!
A great grab ‘n’ go snack food with quality to boot.

Currently available in Selfridges, pubs, delis and farms shops across the country.
It is also availble online from: www.seriouspig.co.uk
Photo: ©childsdesign 2011


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