Friday, 5 September 2008

Seafood Fortnight: 5-21 September 2008

It’s time again for another food awareness day/week/month or whatever. In my experience I’ve found many of these events, are paradoxically under promoted. There seems little point having an awareness week when no one is aware that it’s happening.

As Seafood Fortnight concentrates on the importance of fish, I have decided to give it my full support and attention, just in case it befalls a fate due to lackadaisical PR.
I love fish, you see, and can’t understand why us British don’t eat more of it. There we are, a group of islands, surrounded by the bountiful sea and we shun what those waters offer up.

Okay, fish and chips is supposed to be the nation’s favourite, but to some, I fear, unless the fish is coated in batter and deep fried, they’re not interested in anything else. Don’t get me wrong, good old-fashioned fish and chips are great, but there’s so much more to fish than that.

Which brings me back to the Seafood Fortnight’s approach to getting us to eat more fish. They’ve come up with 2 a week scheme which focuses on the healthy aspect of seafood. To my mind, this isn’t the way to get us all to include more fish in our diets.
Ooh it’s so healthy, packed full of protein and vitamins and omega this and that… Yeah, yeah, we all know that fish is good for us, but if you want people to eat more fish, you’ve got to sell it on merits of flavour and versatility.
I don’t think your average person is going to suddenly start eating more fish because of the health benefits.

Many people are put off fish, as they perceive it to be smelly, bony, slimy, and funny tasting and difficult to prepare.
We need to allay these piscine fears, and this is where the fishmonger comes in. It doesn’t take much to ask the person behind the counter to wield his or her knife over a fish, removing the task of scaling, filleting and any other jobs that we may find repulsive or too tricky to tackle. They can even offer cooking advice too.

I wish all the average shoppers were a little less average and more adventurous, then at least there would be more choice at the fish counter.
That said, I’ve found Morrison’s to have more variety on offer than most supermarkets. Yes, I do agree we should support our small local fishmonger – I would if we had one – but unfortunately, I’m enslaved by the supermarkets, just like everyone else.

Just please eat more fish!… and do try something other than cod or haddock.
Photo: everystockphoto.com

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Anonymous said...

Seafood fortnight 5-12 September! Is it actually a week or is the date wrong?
I like seafood and I'm lucky enough to have a fishmonger almost on my doorstop which I've shopped at for over 30 years.
I'm not much of a foodie but I cook and eat well, if simply, and never have junk food or takeaways.
I arrived here via your comment on Mildew's blog.

Cheeky Spouse said...

Hi Flighty, you're correct to point out the date discrepancy. Looks like I got my numbers transposed when typing! I've changed it now, as you can see.

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